Chesley Bryan Marketing, LLC is a full-service Advertising Agency based in Tyler Texas. Since 2011 CBM has been a turnkey marketing company. Our ad agency specializes in creative ideas, targeted and effectient media placement, production of television and radio commercials, graphic design, logo design, responsive website design, web hosting, online marketing, Search Engine Optimization as well as billboard and print advertising across East Texas and beyond.
My career path was the perfect storm that led me to starting my own ad agency. I was a classically trained percussionist who majored in Music. Along the way, I decided that the life of a professional musician didn’t lend itself to stability. So I wondered what could I do that would allow me to still be “creative” but would be more financially viable. It was then that I had an epiphany. I should try my hand at Advertising!
I graduated from Texas A&M-Commerce in 1997 with a degree in Journalism with an emphasis on Advertising. While pursuing my degree I was taught by some great Ad Men from The Richards Group and DDB Needham. I landed my first job after college right here in Tyler Texas with KLTV as the Director of Marketing Research. That position ultimately proved invaluable to me as it taught me the ins and outs of the local television business as well as the advantages and disadvantages of a wide range of competive media.
Ultimately I became the Internet Sales Director at KLTV. That was a very new opportunity at the time. Most media companies hadn’t really tried to monetize their websites at that time. Much of what I learned some 20 years ago still is relevant today. Media Metrics don’t change much, however the delivery system certainly will.
I went on to take a position with Suddenlink Media selling cable advertising. My experience selling online advertising was niche based and cable sales weren’t all together too different. When CBS19 came to the market I applied and landed an Account Executive role with Phil Hurley’s new endeavor. I eventually became the National Sales Manager there. This allowed me to work with the agencies that handled accounts like Ford and Dodge. I learned much by seeing how they placed their advertising. Eventually my position was eliminated as it became centralized to the home office in Dallas. I then became the Local Sales Manager of the CW Affiliate. All good things must come to an end and I found myself ready to begin a new chapter in my life and career. This all lead to the creation of Chesley Bryan Marketing, LLC.
I’m fortunate to draw on a rich and diverse history. I have one goal and that is to create memorable advertising campaigns for my client. Please contact me if you think we might be a good fit for each other.
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